Research: understanding customers and the market.
Malik connects market data with your customers’ feedback.
- Explore
- Competitive watch, Market data
- Listen
- Customer feedback, Interviews provided
- Summarize
- Insights, Questions to dig into
Turn sources and customer feedback into summaries that support decisions.
Offer and positioning: preparing the choices.
Malik frames the positioning and prepares the communication briefs.
- Structure
- Value proposition, Arguments
- Compare
- Offers and scenarios, Explicit assumptions
- Frame
- Messages and arguments, Communication briefs
Prepare the offer content with the brand context and the approved elements.
Campaigns: coordinating content and channels.
Malik steers the campaign; the Communication expert contributes the content.
- Plan
- Campaign calendar, Proposed variations
- Coordinate
- Communication expert, Copy and visuals
- Prepare
- Pages and materials, Approved publishing
Connect the brief to the deliverables and the available tools to prepare a campaign.
Campaigns and SEO: measuring to improve.
Malik tracks campaign and SEO results, then proposes the actions to test.
- Gather
- Campaign exports, Available SEO metrics
- Analyze
- Variances and trends, Hypotheses to examine
- Propose
- Campaign review, Actions to test
Prepare a reading of the results without automatically attributing their causes.
Example: Prepare the review of our campaigns and the actions to test.
- Sources
- Campaign exports, objectives, content
- Result
- Annotated review and leads to examine
- Missions followed
- Prepare the campaign review (every monday at 9 am) ; Analyze the website’s SEO priorities (one-off)
Malik analyzes the campaigns and prepares the next actions to examine. You review the result.